We’re proud to share the completed full internal and external refit for Phgura General Store, located on Walsworth Road, Hitchin.
This project marked the rebirth of a store with a history dating back to 1858, transforming a dated-looking Nisa store into a warm, character-led independent general store.
The brief was to move away from the clinical appearance of a typical convenience format and reintroduce charm, craftsmanship, and identity — while delivering a modern, high-performing retail space.
Scope of works included:
✔ Full internal strip-out and complete refit
✔ External shopfront refurbishment
✔ Bespoke counters, shelving, and joinery throughout
✔ Handcrafted wooden fruit & vegetable cart, designed and built specifically for the store
✔ New commercial flooring
✔ Full redecoration and lighting upgrades
✔ Layout redesign to improve flow and product visibility
Delivered over a 3-month build programme, this project is a great example of shopfitting craft at its best, blending traditional materials with modern retail functionality.
👉 View the full case study here:
https://sohoshopfitting.co.uk/phgura-general-store-hitchen/
📍 35–36 Walsworth Road, Hitchin, SG4 9ST