In any commercial space, the counter isn’t just a piece of furniture — it’s the focal point. The first impression. The heartbeat of the room.
Whether it’s where your customers order coffee, pay for their new outfit, book an appointment, or simply ask for help — your counter says something about your brand. That’s why, at Soho Shopfitting, we believe in building them properly. By hand. In-house. And with purpose.
Why Go Bespoke?
A well-designed, well-built counter does more than look good. It:
-
Fits your space perfectly – no gaps, no wasted areas
-
Follows your brand aesthetic – materials, colours and finishes tailored to you
-
Improves workflow – for staff, service, and customer experience
-
Adds value – to the entire interior, and the perception of your business
Off-the-shelf can’t do that. But we can.
Built in Our Workshop. Installed Onsite. Seamless.
We don’t just design the counter — we build it in our own joinery workshop, where our team of experienced craftsmen create everything to spec. Whether it’s a curved reception desk for a salon or a heavy-duty service counter for a retail fit-out, every piece is custom-made.
Once it’s ready, our team brings it to site and installs it cleanly, efficiently, and with minimal disruption to the rest of your project. No delays, no chasing subcontractors, no uneven finishes.
Counters That Transform the Space
Done right, a bespoke counter can anchor a room. It can guide footfall, create a sense of structure, and even drive sales. From textured timber to brushed brass, fluted panelling to integrated lighting — we work with a variety of materials to deliver something that doesn’t just work practically, but elevates the entire design.
We’ve installed bespoke counters for:
-
Salons and barbershops
-
Cafés and hospitality spaces
-
Retail stores and boutiques
-
Bars and entertainment venues
-
Reception areas and showrooms
Each one was designed to suit the brand, the space, and the experience you want your customers to have.
Your Space. Your Counter. Done Properly.
A cheap counter might last a year or two. A bespoke one, built by professionals, can carry your brand for years. It’s not just about the materials — it’s about the craftsmanship, the fit, and the impression it creates the moment someone walks in.
At Soho Shopfitting, we bring the ideas, the tools, and the team to make it happen.
Ready to create something built to last? Get in touch and let’s talk.
