Soho Shopfitters were commissioned by Fenwick to deliver a striking and immersive Christmas window display at their iconic New Bond Street store in London. Working from a 3D concept visual, our team brought the client’s creative vision to life with a series of towering green sculptural structures, designed and fabricated in-house.
This was a fast-turnaround project, requiring precision and flexibility from design approval to on-site fit-out. The result is a festive window installation that not only catches the eye of passers-by but enhances the luxury retail experience Fenwick is known for.
Fenwick is one of the UK’s most prestigious department store brands, with a reputation for elegant retail spaces and world-class visual merchandising. Their flagship store on New Bond Street is a landmark destination, particularly during the festive season when its Christmas windows draw crowds and press attention.
The brief was clear: create a dramatic, elegant window centrepiece with wow factor—delivered to tight deadlines and high standards.
This was a custom visual merchandising project, developed and delivered to enhance the brand’s seasonal messaging with large-scale, sculptural forms.
We began with 3D modelling to provide the client a clear visual of the finished concept. Once approved, our in-house joinery team fabricated the feature towers using bespoke techniques to ensure both strength and a luxury aesthetic. These were then transported and installed with precision into the Fenwick windows, timed perfectly to support their Christmas launch.
The materials, shapes, and finishes were all carefully curated to blend into Fenwick’s festive styling while still standing out as artful focal points.
The primary challenge was creating a large number of towering display pieces to exact proportions—then transporting and installing them without a single scratch or blemish. Our team engineered the bases for stability and packed each piece with protective wrap to ensure safe delivery.
Installation had to be coordinated around other display elements and within a limited time slot. Our crew worked seamlessly alongside Fenwick’s VM team, installing the towers quickly and cleanly across multiple window sections.
The visual impact needed to hold up both during the day and under night-time lighting, so we tested finishes in advance under varied conditions to ensure the gloss green colour stayed bold and consistent.
The finished display turned heads. It provided Fenwick with a sculptural, high-end centrepiece for their windows—working beautifully alongside the festive lighting, decorations, and product placement. The towers added depth, elevation, and seasonal drama to the windows, without overshadowing the merchandise.
From concept visuals to precision joinery and on-site execution, this project showcased our ability to deliver high-impact display pieces under pressure. Our attention to finish, scale, and detail ensured that Fenwick’s Christmas windows made the statement they were aiming for.
Whether it’s a one-off feature piece or full seasonal roll-out, Soho Shopfitters has the in-house capability to design, build, and install at speed—without compromising quality.
Get in touch with us today by clicking here
Bond Street
Christmas Window Display & Bespoke VM Installation
2 Weeks
Soho Shopfitters is a leading London-based shopfitting company specialising in retail, hospitality, and commercial fit-outs. From bespoke joinery to complete shop refits, we deliver high-quality finishes tailored to your business.
Copyright © 2025 Soho Shopfitting. Website Powered by Diablos Designs.