We’re excited to unveil the brand-new Soho Shopfitting identity – a fresh new look and a redesigned website that reflects exactly who we are and how we work. After years of delivering high-quality fit-outs, bespoke joinery and commercial transformations across London and beyond, we decided it was time our brand and website caught up with the standard of our work.
So here it is: a refined visual identity, a sharper voice, and a clean, modern digital space to showcase the work we’re proud of.
A Brand Built Like We Build Our Projects – With Purpose
This wasn’t about change for the sake of it. The updated branding reflects our evolution as a company: bold but considered, confident but grounded in real craftsmanship. The new logo, colour palette and visuals all take inspiration from the materials we work with and the spaces we create — raw textures, clean lines, sharp detail.
You’ll still find the same team, same standard of service, and the same hands-on approach that’s earned us trust across retail, hospitality, and commercial interiors.
Explore Our New Website
The real headline? Our new website. Built to be more than just a portfolio, it’s a place to:
✅ Browse recent projects and case studies in detail
✅ Discover what makes our shopfitting and joinery different
✅ Stay updated with blogs, insights, and industry news
✅ Get in touch easily, whether you’re planning a refurb or just curious
It’s designed to work seamlessly across mobile, desktop, or tablet — so you can view our latest work wherever you are.
Why Now?
We’ve grown — and so has our portfolio. From high-end pubs in Mayfair to full-floor refits in iconic retailers like Hamleys, we’ve taken on some incredible projects over the last year. We needed a brand that stood up straight next to that kind of work — and a digital platform that shows it off properly.
This rebrand is our way of stepping forward with clarity and confidence — showcasing the creative side of what we do while doubling down on what matters most: quality, service, and delivery.
What’s Next?
The new website is just the start. We’ll be updating it regularly with new case studies, expert insights, and tips from the team — everything from spotting cowboy fitters to getting the most from bespoke joinery.
We’ve always believed in doing things properly — now our online space reflects that too.
