The Moscot Shopfitting Project is one of our proudest achievements to date – a complete retail transformation for one of New York’s most iconic eyewear brands, now making its mark in Soho, London. This full commercial fit-out was delivered by the Soho Shopfitters team in just 6 weeks, with precision craftsmanship, bespoke joinery, and close attention to the brand’s heritage and vision.
Our team worked to strict timelines and specifications, coordinating trades, suppliers, and logistics with absolute precision. Every fixture, fitting, and finish was hand-selected to ensure quality and authenticity. From heritage-inspired materials to modern lighting solutions, every detail reflects the Moscot identity. This shopfitting project not only enhances customer flow and visual merchandising but also serves as a showcase of what Soho Shopfitters can deliver for premium brands expanding into the UK market.
Moscot is a globally recognised eyewear company founded in New York City over 100 years ago. Known for its timeless designs and loyal celebrity following, Moscot chose 22 Beak Street, just off Carnaby Street, as the home of their first international flagship store. Visit Moscot here
With this being their first location outside of New York, the shop needed to reflect both the brand’s legacy and its expansion into one of London’s trendiest retail zones. Soho Shopfitters was entrusted with that challenge.
This was a full retail shopfitting project, starting with a complete strip-out of the existing space.
Every element was handmade or carefully sourced to meet Moscot’s design spec, with an emphasis on quality materials, rich tones, and clean lines that embody timeless style.
This shopfitting project highlights our ability to deliver premium results within tight deadlines, providing clients with functional, branded retail spaces that truly reflect their business identity.
Bespoke joinery and cabinetry to house premium eyewear
Timber flooring restoration for a vintage yet polished look
High-spec lighting installation, including statement pendant fixtures
Custom signage and branding to mirror the NYC flagship
Decorative wall displays to showcase Moscot’s heritage and storytelling
Glass display counters designed for visibility, security, and elegance
Fitting out a retail unit in central Soho comes with its challenges – from restricted delivery access to strict noise/time regulations. We worked closely with local authorities, Moscot’s NYC design team, and our own contractors to keep everything on schedule and compliant.
We also had to faithfully recreate elements of Moscot’s New York store within a uniquely London setting. Our solution was to blend original design concepts with locally sourced craftsmanship, ensuring a space that feels both authentic and site-specific.
The finished space is a true flagship – both functional and brand-led, with:
Premium eyewear displayed elegantly and securely
Warm lighting and natural materials enhancing the customer experience
Heritage wall features celebrating Moscot’s story and personality
The store opened on time and has since become a key destination for eyewear lovers in London.
Our attention to detail and commitment to craftsmanship ensured the Moscot shopfitting project not only met but exceeded expectations. The end result is a retail space that’s not only visually stunning but built to serve customers for years to come.
As one of the leading London shopfitting companies, Soho Shopfitters specialises in high-end retail fit-outs, shop refurbishments, and bespoke interiors for stores, cafés, salons and lifestyle brands. The Moscot Shopfitting Project is a perfect example of how we combine practical build expertise with creative execution to bring international brands to life in the UK market.
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Soho
Full Refurbishment & Interior Fit-Out
6 Weeks
Soho Shopfitters is a leading London-based shopfitting company specialising in retail, hospitality, and commercial fit-outs. From bespoke joinery to complete shop refits, we deliver high-quality finishes tailored to your business.
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